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Position Available

Brand Manager / Durban / Permanent / Full Time / Non EE/AA

Brand Managers are tasked with the success of brands or products. They overall plan, develop and direct marketing efforts to increase the value and performance of a specific brand, service or product.

A Brand Manager must focus on developing a brand’s profit and loss performance, image and positioning compared to competitors.

Brand Managers must have a good understanding of their audience and customers and have strong creative, analytical and organization skills.

A Brand Manager must also have a good handle on consumer and market insights, including the ability to analyse market data, and he or she may be tasked with conducting consumer research.

The position requires close collaboration with marketing, advertising, and media departments.

Builds productive working relationships with Commercial, Insights, R&D, Category team, Finance, Revenue Management and Supply Chain to manage the brand's day to day operations.
Works external agencies to manage PR, sponsorship, activation, and channel plans.
Works with / leads the multifunctional team to implement campaigns, lead flavour and pack/price initiatives in country and Innovation Plan (post LT sign-off) in the marketplace and monitors performance of the support plans
Lead the Brand Marketing & Planning (AOP) process for the company.
Lead the brand's day to day operational activities including budgeting, monitoring of brand performance and cause correction when needed.
Lead the company execution agenda from LT
Accountable for flawless deployment and execution of the AOP brand plans and delivering the brand KPIs Accountability: Brand Management, Planning & Optimisation.
Improve the competitive strength of the brands and business across the 6Ps.
Lead Brand Management with partners in Supply Chain, Finance, Revenue Management and Commercial to optimize innovation volume forecasts, Optimize the media plan dynamically to maximize impact and ROI, Deliver the P&L in country.
Develop Local Brand Plans
Use marketing data to identify issues and opportunities to drive brand portfolio growth.
Develop local growth tasks and measurable Objectives, in line with Category Strategy.
Develop and localize integrated activation brand marketing plans.
Execute Innovation & renovation.
Execute, track and optimize launches and follow up in pre, during and post launch to establish innovation successfully in the marketplace.
Lead local Innovation portfolio deployment and phasing, from LT onwards.
Lead flavour innovation and pack/price initiatives in market
Lead local innovation business case development
Partner Commercial in the development of customer launch plans and delivery
Lead In market activation
Design plans and execute brand experiences across touchpoints, to drive brand preference and advocacy.
Leverage power of PR, sponsorship and local activation.
Planning and management of local digital 'always on' eco-system, engage in conversations with consumers through social media and web presence
Develop media/channel plans in line with guidance from the LT Team
Work with commercial/sales to define the local channel, pricing and trade promotion strategies
Work with commercial/sales to develop motivating customer plans, to achieve listings, availability and visibility.
Budget and control
Ensure Brand Activation plans are in line with stipulated brand budgets
Ensure requisite controls are in place as per ASO protocols
Ensure investment to maximize ROI on brand activations plans.

Marketing insights:
- Package local insights in the most useful way for Category team to help inform strategies and mix development
- Use marketing analytics and insight to identify in market opportunities
- Make connections, combining personal experience (e.g. immersions), market understanding and market/business data to derive actionable insight
- Deeply understand insight methodologies to ensure that data informs judgement
- Deeply understand local competitors in order to respond to and/or pre-empt them in the best ways Qualifications/Requirements

Bachelors' degree and relevant experience in FMCG
Strong collaboration/matrix management.
Ability to translate a brand platform into a best-in-class activation experience (user journey, flow management, interactivity etc.).
Coach and develop an ABM/Interns
Working knowledge of communication planning, consumer engagement and integrated marketing Communication (IMC) management
Ability to lead execution of IMC planning
Ensuring communication mix are in synergy with brand strategy
Strong analytical ability and problem-solving skills
Stakeholder management and engagement
Financial acumen
Problem solving Skills
Strong Computer skills
Project Management skills
Strong communication and interpersonal skills
Ability to Travel with stayovers.
Ability to operate in an aggressive, driven, robust environment.